09 Apr La Unión becomes an official collaborating company of Mutua Madrid Tennis Open
It does it through Shybari, its new Premium brand
La Unión, a leading company in the fruit and vegetable sector, has become an official collaborator of the Mutua Madrid Tennis Open, whose 17th edition will be held at the Caja Mágica from May 4 to 13. The general director of the company, Jesús Barranco, and the director of the Madrid Tournament, Manolo Santana, seal this agreement that places La Unión in the first line of sports sponsorship in a professional category. Through this important step, La Union becomes the first firm of fruits and vegetables that calls for the sponsorship of a Master 1000.
Juan José Caparrós, Brand Manager of Shybari, and Gerard Tsobanian, CEO and President of Mutua Madrid Open, were also present at the presentation event. The company has highlighted that “it is a bet for the creation of brand and marketing, perhaps the most ambitious and important one made by a company in the agricultural sector in Spain”. In fact, the Madrilenian tournament, which brings together the best tennis players of the moment, will be broadcasted in more than 180 countries.
Shybari and La Unión
The sponsorship is part of La Unión´s commitment to the creation of its own Premium brand with which premium fruits and vegetables of the highest quality will be marketed, Shybari whose logo will become part of the list of entities and companies sponsors and collaborators of the tournament.
Under the motto “Wishes of the Mediterranean”, Shybari becomes the reference brand in premium fruits and vegetables worldwide. In addition, Shybari is more than a product or a brand, it is a lifestyle that pursues excellence.
In this sense, Shybari follows La Unión’ philosophy and actions focused on the promotion of sports linked to a healthy life through a balanced diet. This is the first time that La Unión and Shybari have joined one of the best tournaments in the world tennis circuit. For the Organization it is said, the collaboration means an essential piece so that this event is possible.
Jesús Barranco has pointed his satisfaction with such agreement because “for us it means placing ourselves at the forefront of collaboration and support for sports and healthy eating. Tennis is a sport that represents personal effort and respect for the rival, values that we share and promote with our educational programs with youngest athletes”.
Presence of Shybari in the Magic Box
As official collaborator of the Tournament, Shybari will appear in the fixed advertising media of the sports facilities as well as in digital environments of the tournament such as the web and social networks.
In addition, Shybari Premium’ fruits and vegetables will be exhibited and savoured by attending audience , as the company will display exhibition and show cooking areas in the VIP restaurant of the tournament, on the VIP terrace and in Premium locations.
La Unión invites to the Mutua Madrid Open. Facebook draw
Taking advantage of this sponsorship and as a sign of gratitude to their Facebook followers, La Union will hold a raffle in which double tickets for the Mutua Madrid Open 2018 days will be raffled. Modus operandi of this action is very simple: the page of La Unión in Facebook (@launioncorp) will publish a post in which his followers should give likes, share and leave a comment mentioning the friend with whom they would share tickets.
About La Unión
At present, La Unión is the leading company in the marketing of fruit and vegetables. It is formed by more than 3000 farmers, owns 26 operational centres in Almeria and Granada, 1,500 employees and 3 laboratories that perform more than 45,000 tests annually ensuring the food security.
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